YouTube Shorts vs Tik-Tok, Short Video Service.

On the day of 3rd April 2020, there is an update from Google which says that they are on the way to launch its service of “YouTube Shorts” very soon. Because of the popularity of short video sharing app TikTok, now YouTube is also preparing to introduce the shorts app.

If you are a YouTube creator then you may also know that it is No.1 platform for video sharing and there is no other platform that can compete with this. But from the last 2 to 3 years, Tik-Tok became very famous and is growing itself day by day.

Now the competition begins between YouTube and Tik-Tok. In 2019 Tik-Tok crosses Whatsapp in case of most downloading applications from Play Store. After the lockdown in India due to Corona (COVID-19) Tik-Tok has been downloaded from Play Store by the no. of people.

What is YouTube Shorts?

Shorts is a service in youtube app in which you can make videos of 15 seconds to 1 minute or more or less (Tik-Tok, Vigo, Likee) & they provide different categories like Funny, Entertainment, Education, etc.

Maybe you can also see a clone version of this app on Youtube. The name suggests that YouTube will become a stage of making a short video. Users will be able to upload a short-form video inside the YouTube app and there will be a lot more in shorts than TikTok.

These will include a lot of content related to licensing video, audio and music. In such a situation, creators will get the option of different types of music to prepare their videos.

According to the report, Google will also benefit from a large licensed music and song catalog, which will be used by the creators to create content.

Main Motive

As you know that when Tik-Tok (which was earlier known as musically) came to India then it gradually increased its users and became very popular. According to reports, the goal of YouTube will be to compete with TikTok through this feature.

Audiences become very active in Tik-Tok because of its easy interface and short video length. YouTube users and creators are gradually shifting to Tik Tok.

Yes, they are.

But, YouTube doesn't want to lose its huge user base, so these days they are strictly working on Shorts. This is why Google is now thinking of launching a special version of its video platform 'YouTube Shorts'.

YouTube will aim to compete with TikTok through this feature. Now YouTube also wants to offer something similar to the creators. Now this feature is available on Youtube app and users can access it very easily.

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Difference between YouTube and Tik-Tok

Tik-Tok was started in 2016 in China by the name of Douyin and became famous in 2018 in the whole World. It was made for short lipsing videos and these short videos became very famous and viral. 2 years ago the parent company ByteDance limited its video period with 60 seconds.

Later they purchased musical.ly and merged it with TikTok. People used this app because there is a lot of funny content compared to YouTube but the disadvantage is, that they never allow their users to generate revenue from their videos.

But YouTube is a platform where users can monetize their videos to generate revenue which means in case of making money; YouTube is better than Tik-Tok and helps people to earn. Maybe Google will provide a monetized feature in Shorts so that the Audience can switch from other platforms to YouTube.

If it happens then they would be able to rapidly gain an audience compared to others. The starting competition would be very low and new users also motivated to come on a new platform to grow well. Moreover Shorts provide more videos and music because YouTube already has Billions of Music libraries itself.

How to get Youtube Shorts Feature?

1. First of all, Go to Play Store
2. Type YouTube on search bar.
3. Download or Update your Youtube app.
4. Hurry, now you got the shorts feature.
5. Your shorts feature is enabled.
6. Click on the "+" and enjoy making videos.

Users

Recently Tiktok users have crossed 800 Million worldwide and it is quite popular among the youth. Users can create videos from 3 seconds to 60 seconds in Tik-Tok.

But many countries banned this app for its vulgar use.

There are approx. 2 Billion active users of YouTube. Therefore we know that Tik-Tok can never compete with YouTube in terms of audience and if the new service starts then users can switch from other platforms to YouTube. Because they have a huge library than Tik-Tok and the main motive is earning money by making short videos.

Will YouTube still grab the No.1 place or Tik-Tok cross it?

Well, Tik-Tok gives a competition but there is a huge difference between both of them and I think YouTube has an advertisement monetization feature that Tik-Tok doesn’t.

Well now tiktok is banned in several countries including India, U.S, Pakistan etc. because of its a chinese product and some data privacy issues. Now Youtube has cleared its way to success and no other competitor is standing on his way.

It becomes easier to stand alone in this competitive world. The company is currently working on the facility and services for its best use.